about / bio
Emre Elbeyoglu
Who built this, and why the checks look the way they do.
Emre Elbeyoglufounder
Founder of several B2B SaaS products, and fourteen years of work in SEO and growth.
b2b saasseogrowth14+ years
what that background changed here
Checks are written as questions, not scores
Fourteen years of SEO work makes it obvious that a number nobody can act on is worse than no number. Every row states what was measured, what value it produced, and what to change.
Thresholds are product behaviour, not claims about ranking
Nobody outside the model vendors knows the weights. The audit says what it saw and how it graded it, and labels the grading as ours.
Built the way a B2B SaaS product is built
Versioned rules, pinned crawler lists, stored evidence per row. The rule set carries a version number, so a report can be re-read months later and still mean what it meant.
Growth work informed the platform view
The report maps checks to the assistants that actually consume them, because “optimise for AI” is not a task anyone can start on Monday.